The Hidden Cost of Dirty Data: How Clean Donor Data Powers Smarter Fundraising

An Exclusive Session Hosted by Brian Lacy & Associates & Arreva

Is your donor database working for you—or against you? If you’ve ever struggled with outdated contacts, duplicate records, or unclear donor profiles, you’re not alone. Dirty data is one of the biggest threats to fundraising success, and most nonprofits don’t even realize how much it’s costing them.

Join these data and fundraising experts for a practical, eye-opening session on how to clean up your CRM, segment your donor data for smarter outreach, and build a data-informed strategic plan that fuels results.

You’ll learn:

• The most common (and costly) data problems nonprofits face today

• Simple steps to clean and maintain your CRM regularly

• How smart segmentation can unlock donor engagement and increase giving

• Ways to use data to build strategic plans that actually work

• Real examples from organizations that turned data chaos into fundraising clarity

Don’t miss this opportunity to get your data working for you—and transform the way you fundraise.